Skyrim beyond reach review series#

Sure, plenty of games have sold way more than Halo 3, but the level of pageantry given to this silly game about a big green spaceman shooting aliens was unprecedented. This was something that, as far as IвЂ™m concerned, has never been topped by another game. Then there was the actual midnight launch.

If they could slap Halo 3 on it, they did. These ads were everywhere - sports games, news stations, magazines, candy bars, it didnвЂ™t matter. There was the iconic вЂњBelieveвЂќ campaign that featured a battlefield created with toy soldiers backed by a somber piano, documentary-style interviews with вЂњveteransвЂќ speaking about the events of the game in the past tense, and high-budget CG footage. Trailers were rolled out at a steady cadence and were extremely well produced. I had only gotten Halo 2 with my Xbox 360, so the fact that I was just as excited as everyone else who had been fans for years longer than me really says something about how Microsoft pushed this game. The marketing budget for this game alone was upwards of $40 million, which was basically unheard of at the time for a video game. There were commercials on every channel, billboards, branded foods, toys - heck I wouldnвЂ™t be surprised if they hired skywriters to hype this thing up in some places.

It was nearly impossible to go more than a day or two leading up to this gameвЂ™s release without seeing something related to it. This game coming out felt like a global event. When I think of game releases that nailed hype, my mind goes to one game: Halo 3. Before you claim IвЂ™m just an old man yelling about how things used to be better back in my day, hear me out: IвЂ™m not saying the industry is necessarily worse now, just that the way games are marketed and sold now is just вЂ¦ less exciting these days. In the case of the video game hype cycle, the industry is experiencing death by a thousand cuts. Times change, but the drop in excitement surrounding big game releases goes back further than that.

Skyrim beyond reach review series#

If youвЂ™re like me and just donвЂ™t feel that same level of hype and build-up to a gameвЂ™s release, even if itвЂ™s part of a series youвЂ™ve loved for years, IвЂ™m here to say itвЂ™s not you - itвЂ™s them. But, after some reflection and research, I donвЂ™t think thatвЂ™s the case anymore. I saw many others online share similar sentiments. I was no longer a kid who had all the energy in the world to be excited for the next game in a beloved series. I assumed that was just because I was getting older. Fitbit Versa 3ДЇor the last few years, IвЂ™ve found myself getting less excited about new video game releases.